As the folks at ASTD like to say, “telling ain’t training,” and “training ain’t performance.” When you have employees, students, or members of your organization who need to understand something in a way that will change how they behave, simply opening up their heads and dumping data in doesn’t work. More to the point, dumping data in is a waste of valuable time in the age of universal, instant access to information. It’s faster to look it up on the Internet than it is to memorize it, and that is what modern learners do.
Working Magic’s curriculum design process accounts for learning style differences, age differences, and relevant technology. This invites learners to engage with the lesson at a deeper level, think critically about the concepts, appreciate the relevance of the information to their own work, build on the foundation of the lesson, and ultimately go beyond it. Good training creates experts. Great training creates innovators.
Could your organization use more innovators? Yeah, we thought so.